Case Study:
Tech for Campaigns
Oversaw successful digital campaigns for candidates for state legislatures in Minnesota, Wisconsin, Michigan, and Pennsylvania.
Results That Speak for Themselves
Across all candidates, raised more than $100,000 from small email lists, and, in a year (2024) when Republicans routed Democrats up and down the ballot, I was the only state director at Tech for Campaigns with more winners than losers on Election Day.
*y-axis below altered to protect client data. While the raw numbers are different the proportions remain the same.
The Context
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My role was to manage teams of volunteers to provide email fundraising and paid media support to candidates running for state legislatures in Minnesota, Wisconsin, Michigan, and Pennsylvania.
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I joined the team in the summer of 2024 and quickly scaled up to oversee nearly 30 distinct projects, as well as managing relationships with caucus leadership.
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Email strategy, copywriting, and execution
Paid media strategy, copywriting, and execution