Case Study:
Support + Feed
An end-of-year digital fundraising campaign for a new organization that hadn’t yet tapped its grassroots.
Results That Speak for Themselves
In a period when many fundraising non-profits experienced a drop in their end-of-year giving revenue, Jacobs Studio drove a 15% year-over-year increase*
*y-axis below altered to protect client data. While the raw numbers are different the proportions remain the same.
“Working with Steve was a joy. Over the course of a few conversations, he completely captured our voice and converted it into a winning strategy that has become the foundation of our grassroots fundraising program.”
— Julie Chase-Daniel, Chief Financial Officer
The Context
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Launched during the height of the COVID-19 pandemic, Support + Feed is an organization that aims to tackle food insecurity and climate change, and support small independent businesses, by promoting plant-based diets. Founded and led by Maggie Baird, the mother of Billie Eilish, the organization has the benefit of star power, but had never directly asked its email list for donations.
With a new leader at the helm and a message perfectly suited for this crucial historical moment, JCPA was poised to take a renewed leadership role in the Jewish non-profit space, but it lacked the digital infrastructure to do so.
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Support + Feed contracted Jacobs Studio in late summer of 2024 to plan, write, and execute their first-ever digital end-of-year fundraising campaign.
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Campaign planning and development
Grassroots fundraising
Email strategy, copywriting, and execution
Performance data analysis and optimization