Case Study:
CleanSlate Centers
Doubling web-based patient acquisition and driving 10x ROI as fractional Chief Marketing Officer for a network of addiction recovery centers
Results That Speak for Themselves
A full brand refresh, an updated content strategy, and a precision paid media operation led to 82% increase in patient acquisition and 10x ROI thanks to a seven-figure lift in net revenue.*
*y-axis below altered to protect client data. While the raw numbers are different the proportions remain the same.
“Steve has been a terrific partner for CleanSlate, and has provided thoughtful strategic guidance and oversight to our digital marketing efforts. His mindset of meeting our patient population where they are dovetails perfectly with our vision for delivering care to a vulnerable community. He has, where appropriate, marshaled expert resources to support his work. He has delivered a holistic mechanism by which CleanSlate has dramatically strengthened, focused, and honed its digital outreach — and is poised to continually build upon these efforts, with his support.”
— David Bieler, Chief Information Officer
The Context
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CleanSlate Centers came to Jacobs Studio with a big ask: build a new marketing strategy to drive new patient acquisition, while simultaneously executing ongoing marketing activations — the proverbial building of the airplane mid flight.
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Starting mid-2024, CleanSlate Centers contracted Jacobs Studio to provide fractional CMO support — developing a long-term creative strategy while also leading the existing in-house team in day-to-day marketing efforts. Our work continued until CleanSlate was acquired by Spero Health in the summer of 2026.
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Team leadership
Web content strategy
Email strategy
Paid media strategy
Video strategy and scriptwriting
Thought leadership
Research and analytics
Full Brand Refresh
Navigating the privacy requirements inherent in addiction recovery treatment work, we went from an antiseptic visual identity full of obvious stock photography to a painterly identity that felt warmer, more welcoming, and more human.