Case Study: Support + Feed

An end-of-year digital fundraising campaign for a new organization that hadn’t yet tapped its grassroots

The Challenge

Launched during the height of the COVID-19 pandemic, Support + Feed is an organization that aims to tackle food insecurity and climate change, and support small independent businesses, by promoting plant-based diets. Founded and led by Maggie Baird, the mother of Billie Eilish, the organization has the benefit of star power, but had never directly asked its email list for donations.

Services

Support + Feed contracted Jacobs Studio to launch its first focused end-of-year digital fundraising campaign.

  • Campaign planning and development

  • Tone and voice plan

  • Grassroots fundraising

  • Email strategy and copywriting

  • Performance data analysis and optimization

“Working with Steve was a joy. Over the course of a few conversations, he completely captured our voice and converted it into a winning strategy that has become the foundation of our grassroots fundraising program.”

— Julie Chase-Daniel, Chief Financial Officer

Results

  • 15% year-over-year increase in donations in November and December

  • 4% year-over-year increase in Giving Tuesday donations