Case Study: Jewish Council for Public Affairs

Refreshing and relaunching a legacy Jewish organization during a moment of rising antisemitism and degrading democratic norms.

The Challenge

The Jewish Council for Public Affairs (JCPA) is an organization with an 80-year history, but it had largely served as a convener of other organizations. As such, for most of its existence it had existed largely behind the scenes and it did not have a large or active online community.

With a new leader at the helm and a message perfectly suited for this crucial historical moment, JCPA was poised to take a renewed leadership role in the Jewish non-profit space, but it lacked the digital infrastructure to do so.

Services

JCPA contracted Jacobs Studio to provide full-scale digital support for the launch of the organization’s new Action Networks, and then retained us to provide ongoing email fundraising strategy and execution, along with overall digital strategy counsel across web, social, and paid.

  • Campaign planning and development

  • Grassroots fundraising

  • Email strategy, copywriting, and execution

  • Performance data analysis and optimization

  • Social Media strategy

  • Google Grant management

Results

“I've never worked with a consultant who has felt as essential to and embedded in the culture of an organization as Steve has been at JCPA. While email fundraising is his primary focus, his strategic insights have guided our work across our entire digital strategy, and his laser focus on grassroots fundraising has helped us build a far broader base of support than the organization has had in recent memory.”

— Emily Graham, Chief of Staff

  • 37% year-over-year increase in grassroots donors (giving $1,000 or less)

  • 24% year-over-year increase in grassroots dollars raised (gifts of $1,000 or less)

  • Launch and expansion of a recurring donations program that brings in sustainable and predictable donation revenue