Case Study: Jewish Council for Public Affairs (JCPA)

Refreshing and relaunching a legacy Jewish organization during a crucial historical moment of threats to democracy and rising antisemitism.

The Challenge

JCPA is an organization with an 80-year history, but it had largely served as a convener of other organizations. As such, for most of its existence it had existed largely behind the scenes and it did not have a large or active online community.

With a new leader at the helm and a message perfectly suited for the crucial historical moment, JCPA was poised to take a renewed leadership role in the Jewish non-profit space, but it lacked the digital infrastructure to do so.

Results

  • XX% year-over-year

Services

JCPA contracted Jacobs Studio to provide full-scale digital support for the launch of the organization’s new Action Networks, and then retained us to provide ongoing email fundraising strategy and execution, along with overall digital strategy counsel across web, social, and paid.

  • Campaign planning and development

  • Grassroots fundraising

  • Email strategy, copywriting, and execution

  • Social Media strategy

  • Google Grant management