Case Study: CleanSlate Centers

Fractional Chief Marketing Officer for a network of addiction recovery centers

The Challenge

CleanSlate Centers came to Jacobs Studio with a big ask: build a new marketing strategy to drive new patient acquisition, while simultaneously executing ongoing marketing activations — the proverbial building of the airplane mid flight.

Services

CleanSlate Centers contracted Jacobs Studio to provide fractional CMO support — developing a long-term creative strategy while also leading the existing in-house team in day-to-day marketing efforts.

  • Team leadership

  • Web content strategy

  • Email strategy

  • Paid media strategy

  • Video strategy and scriptwriting

  • Thought leadership

  • Research and analytics

Results

  • Full brand refresh. Jacobs Studio led the development of a new logo, new tagline, and a new visual identity.

  • Website optimization. Redesigned web architecture and optimized registration form drove expanded traffic and led to a 33% increase in appointment requests.

  • Low CPA paid search. Through optimization and refinement, achieved sub $100 cost per acquisition.

  • Thought leadership and employee engagement. Developed a program to promote CleanSlate’s brand and build staff morale by elevating employee voices on the blog and LinkedIn company page.

“Steve has been a terrific partner for CleanSlate, and has provided thoughtful strategic guidance and oversight to our digital marketing efforts. His mindset of meeting our patient population where they are dovetails perfectly with our vision for delivering care to a vulnerable community. He has, where appropriate, marshaled expert resources to support his work. He has delivered a holistic mechanism by which CleanSlate has dramatically strengthened, focused, and honed its digital outreach — and is poised to continually build upon these efforts, with his support.”

— David Bieler, Chief Information Officer