Case Study: CleanSlate Centers

Doubling web-based patient acquisition as fractional Chief Marketing Officer for a network of addiction recovery centers

The Challenge

CleanSlate Centers came to Jacobs Studio with a big ask: build a new marketing strategy to drive new patient acquisition, while simultaneously executing ongoing marketing activations — the proverbial building of the airplane mid flight.

Services

CleanSlate Centers contracted Jacobs Studio to provide fractional CMO support — developing a long-term creative strategy while also leading the existing in-house team in day-to-day marketing efforts.

  • Team leadership

  • Web content strategy

  • Email strategy

  • Paid media strategy

  • Video strategy and scriptwriting

  • Thought leadership

  • Research and analytics

Results

“Steve has been a terrific partner for CleanSlate, and has provided thoughtful strategic guidance and oversight to our digital marketing efforts. His mindset of meeting our patient population where they are dovetails perfectly with our vision for delivering care to a vulnerable community. He has, where appropriate, marshaled expert resources to support his work. He has delivered a holistic mechanism by which CleanSlate has dramatically strengthened, focused, and honed its digital outreach — and is poised to continually build upon these efforts, with his support.”

— David Bieler, Chief Information Officer

  • Full brand refresh. Jacobs Studio led the development of a new logo, new tagline, and a new visual identity.

  • More than 100% increase in web-based appointment requests. Through a combination of paid search, remarketing, SEO, and web architecture and optimization, more than doubled appointment requests at ~$100 CPA.

  • Thought leadership and employee engagement. Developed a program to promote CleanSlate’s brand and build staff morale by elevating employee voices on the blog and LinkedIn company page.